用户人格特征对其在创意实施中的贡献的影响:一个适度调解模型
Xuejiao Mi1, Huiying Zhang1, Fei Qu2
1College of Management & Economics, Tianjin University, Tianjin 300072, China.
Behavioral sciences (Basel, Switzerland)
|March 28, 2024
概括
用户的个性特征,如开放和良心,促进了在开放创新中的创意实施贡献. 神经性阻碍了贡献,而用户参与部分介导了这些影响.
科学领域:
- 商业和管理的管理.
- 人与计算机的交互
- 社会科学 社会科学 社会科学
背景情况:
- 用户是开放创新的重要外部创新来源.
- 实施的想法推动企业内部的代产品创新.
- 关于用户对想法实施贡献的具体影响机制的研究有限.
研究的目的:
- 模拟用户个性特征对创意实施贡献的影响.
- 探索用户参与的调解作用.
- 检查社区激励措施的温和效应.
主要方法:
- 利用了来自小米MIUI社区的用户数据.
- 应用文本挖掘和机器学习用于人格特征指标.
- 在模型评估中采用负二项式回归.
主要成果:
- 用户的开放性和认真性与创意实施贡献有积极的相关性.
- 神经主义会对创意实施产生负面影响.
- 用户参与部分介绍了个性特征和贡献之间的关系.
结论:
- 用户个性特征显著影响创新贡献.
- 用户参与是关键的调解者,受社区激励的影响.
- 结果提供了理论指导,用于识别领先的用户,并加强对开放创新的贡献.
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