了解健康动机,参与度,满意度和目的地忠诚度之间的相互作用
Young-Joo Ahn1, Katie Bokyun Kim2
1Department of Hospitality and Tourism Management, Sejong University, Seoul 05006, Republic of Korea.
Behavioral sciences (Basel, Switzerland)
|March 28, 2024
概括
养生动机推动游客的参与,导致更大的满意度和忠诚度. 了解这些因素可以在不断增长的健康旅游市场中增强目的地品牌和旅游体验.
科学领域:
- 旅游,酒店和休研究 旅游,酒店和休研究
- 心理学和行为科学 心理学和行为科学
- 市场营销和品牌管理.
背景情况:
- 由于人们对心理痛苦和流行病影响的认识增加,对健康旅行的需求日益增加.
- 需要对旅游参与进行研究,以最大限度地提高满意度,积极的口碑 (WOM) 和建议.
- 有限的实证研究对参与对游客满意度和行为意图的影响.
研究的目的:
- 检查健康动机,参与度,满意度和目的地忠诚度之间的关系.
- 调查体验和反思性参与在健康动机和积极结果之间扮演的调解角色.
- 了解健康动机的组成部分,包括身体,超越,放松,社交,自尊和逃避.
主要方法:
- 结构方程建模 (SEM) 分析.
- 从319名参与健康旅游的受访者收集的数据.
- 确定包括健康动机在内的六个第一阶段因素.
主要成果:
- 养生动机积极影响反思和体验参与.
- 游客参与显著提高了满意度和目的地忠诚度.
- 确定和验证了健康动机的六个不同的组成部分.
结论:
- 养生动机是游客参与,满意度和忠诚度的关键驱动力.
- 经验和反思的参与调解了动机和积极结果之间的关系.
- 研究结果为健康旅游业提供了理论和实践的见解.
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