使用电子商务数据对干燥面食价格的快乐分析 - - 一项探索性研究
Francesco Bimbo1, Emilio De Meo2, Domenico Carlucci2
1Department of Agricultural, Food, Natural Resources and Engineering Sciences (DAFNE), University of Foggia, Via Napoli, 25, 71122 Foggia, Italy.
Foods (Basel, Switzerland)
|March 28, 2024
概括
意大利的中小型意大利面生产商可以通过强调"手工艺"品质来提高价格. 像哈拉尔或可舍尔这样的认证和像古代小麦这样的独特成分也提高了意大利面的价值.
科学领域:
- 农业经济学 农业经济学
- 消费者行为 消费者行为
- 食品市场营销 食品营销
背景情况:
- 意大利是全球面食生产的领导者,面临着激烈的价格竞争.
- 中小企业 (SMEs) 寻求产品差异化以获得更高的利率.
研究的目的:
- 估计意大利在线市场中各种干意大利面属性的隐性价格.
- 确定面食行业中小型企业的关键产品差异化因素.
主要方法:
- 利用一种享乐主义的定价模式.
- 分析了意大利在线销售的干意大利面的价格和特点数据.
主要成果:
- "手工"标签要求最高的价格溢价.
- 保护的地理标志,哈拉尔/可舍尔认证和古老的小麦品种是有价值的属性.
- 100%意大利 durum wheat,有机方法和添加的成分提供有限的价格溢价.
结论:
- 生产者应强调小规模生产,领土联系和可持续性以实现差异化.
- 哈拉尔或可舍尔认证为提高价格提供了可行的替代或补充策略.
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