消费者洞察力以生态设计热:通过焦点小组和家庭使用测试研究了解家庭使用对产品优化
Paula Torán-Pereg1,2, Elena Romeo-Arroyo1, Stéfani Novoa1
1BCC Innovation, Technology Center in Gastronomy, Basque Culinary Center, 20009 Donostia-San Sebastián, Spain.
Foods (Basel, Switzerland)
|March 28, 2024
概括
消费者高度接受生态设计的食品,64%的消费者愿意改变品牌. 这种转变可以显著减少环境影响和温室气体排放.
科学领域:
- 食品科学 食品科学 食品科学
- 消费者行为 消费者行为
- 可持续产品开发 可持续产品开发
背景情况:
- 消费者对可持续产品的采用对于环境目标至关重要.
- 生态设计食品的市场成功取决于消费者的吸引力和接受度.
- 了解消费者看法是开发可行的可持续食品选择的关键.
研究的目的:
- 评估消费者对生态设计食品的接受度和看法.
- 在实际消费环境中识别产品所需的外部特征.
- 评估消费者采用的潜在环境效益.
主要方法:
- 聚焦小组进行,以收集初步的消费者见解.
- 根据焦点小组的调查结果,开发了一项消费者调查.
- 对207名消费者进行了家庭使用测试,以评估产品的接受度.
主要成果:
- 这种生态设计产品得到了消费者的高度认可.
- 消费者提出了潜在的改进措施,例如加厚汁质地.
- 64%的消费者愿意从领先品牌转向新产品.
结论:
- 该研究强调了了解消费者对生态设计食品开发的期望的重要性.
- 拟议的方法有效地评估产品在现实环境中的可行性.
- 愿意转换可能会导致产品相关的温室气体排放量减少58%.
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