一个创意沟通伙伴关系,以促进课程在社交媒体上的传播
Atom J Lesiak1, Natasha Malik2, Joan C Griswold1
1Genome Sciences Education Outreach, Department of Genome Sciences, University of Washington, Seattle, WA.
概括
基因组科学教育推广 (GSEO) 使用社交媒体活动与更多教师分享科学课程. 这种负担得起的策略在全国范围内显著增加了教育材料的覆盖范围.
科学领域:
- 基因组科学教育 基因组科学教育
- 科学传播是科学传播.
- 教育外展活动教育外展活动
背景情况:
- 公平地传播K-12科学教育材料是一项挑战.
- 随着COVID-19的流行,加快了数字传播策略的需求.
- 传统的外展方法的覆盖范围有限.
研究的目的:
- 报告一个关于教育材料新型传播方法的案例研究.
- 评估社交媒体活动在扩大覆盖范围方面的有效性.
- 探索加强科学教育推广的合作方式.
主要方法:
- 在Facebook上开发并实施了一项有针对性的社交媒体活动.
- 基因组科学教育推广 (GSEO) 和CommLead之间的合作.
- 评估社交媒体活动对基因,环境和我网络 (GEMNet) 课程的影响和影响.
主要成果:
- 社交媒体运动大大提高了GEMNet课程的覆盖范围.
- 扩大了教育材料的利用范围,使其覆盖全国的教师群体.
- 展示了社交媒体增强科学教育推广的潜力.
结论:
- 社交媒体活动是传播科学教育材料的有效策略.
- 科学外展计划和通信专家之间的合作可以改善传播.
- 有针对性的数字化策略可以显著提高教育资源的覆盖范围和影响.
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