牙医在社交媒体上:Instagram的影响力
Mehmet Ali Yavan1, Gökçenur Gökçe2
1Adıyaman University Faculty of Dentistry, Department of Orthodontics, Adıyaman, Turkey.
Turkish journal of orthodontics
|April 1, 2024
概括
正牙医使用Instagram进行健康沟通,公众账户倾向于固定机械和公司附属账户促进清晰的对齐器. 这项研究分析了195个账户,以了解他们的社交媒体策略.
科学领域:
- 卫生沟通健康沟通
- 社交媒体分析 社交媒体分析
- 矯正牙科 矯正牙科是一種矯正牙科.
背景情况:
- 像Instagram这样的社交媒体平台越来越多地被医疗专业人员用于健康沟通.
- 了解牙科医生如何使用Instagram对于评估他们的数字健康沟通策略至关重要.
研究的目的:
- 确定正牙医利用Instagram平台进行健康沟通的具体方式.
- 在Instagram上比较公共与私人正牙医账户的内容和特征.
主要方法:
- 在Instagram上使用与牙科相关的四个土耳其关键字进行了手动搜索.
- 分析了195个正牙医账户,将其分类为公共和私人,并根据性别和公司隶属情况进一步分组.
- 使用统计分析比较了个人资料信息,帖子内容和患者照片类型,包括Shapiro-Wilk,t-test,Mann-Whitney U,chi-square和Kappa测试.
主要成果:
- 与私人账户相比,公共牙医账户的帖子和关注者数量更高.
- 与公司名称相关的帐户显示了更多的追随者和每日帖子,更强调清晰的对齐内容和广告.
- 公共账户主要以固定牙科机制为特色,而与公司关联的账户则专注于清晰的对齐器信息.
结论:
- 正牙医利用Instagram进行健康沟通,在公开账户和公司附属账户之间观察到不同的策略.
- 公共账户倾向于推广传统的固定机制,而与公司相关的账户则优先考虑明确的对齐处理和相关信息.
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