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视觉推动的有效性,鼓励从自动售货机选择更健康的饮料

Enola Kay^1,2, Eva Kemps¹, Ivanka Prichard^3,4

¹Psychology, College of Education, Psychology, and Social Work, Flinders University, Adelaide, South Australia, Australia.

Health promotion journal of Australia : official journal of Australian Association of Health Promotion Professionals

|April 3, 2024

概括

一个水图像主要有效地推动了自动售货机中更健康的饮料选择. 这种视觉推动技术可以鼓励更好的饮料选择,即使考虑到个人偏好和习惯.

科学领域:

行为经济学是一种行为经济学.
消费者心理学消费者心理学
公共卫生干预措施公共卫生干预措施

背景情况:

视觉刺激技术可以微妙地影响消费者的行为.
自动售货机是饮料和零食的常见购买点.

研究的目的:

调查视觉素数在推动自动售货机从自动售货机中选择更健康饮料方面的有效性.
为了比较不同视觉推动 (水,软饮料,一般健康,仅文本控制) 的影响.

主要方法:

对年轻成年参与者 (17-25岁) 进行了两项实验.
参与者在做出选择之前查看了自动售货机海报,并进行了图像性推动.
从只提供饮料或饮料和零食的自动售货机中记录了选择.

主要成果:

在这两项实验中,水图像主要显著增加了健康饮料选择.
视觉刺激影响了饮料选择,而不依赖于喜好和习惯性消费.
在实验2中,没有观察到nudging对食物选择的显著影响.

结论:

视觉推动,特别是水,可以是一个有效的策略,以促进更健康的饮料消费在自动售货环境.
研究结果支持使用环境设计来鼓励更健康的选择.
对旨在通过购买点干预改善饮食习惯的公共卫生战略的影响.

关键词:

饮料的选择饮料的选择食物的选择食物的选择推着推着,推着,推着.自动售货机自动售货机

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