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远程医疗和社交媒体:对互联网用户最常分享的内容进行当代分析
Vincenzo Mirone1, Francesco Di Bello2, Simone Morra3
1Department of Neurosciences, Reproductive Sciences and Odontostomatology, University of Naples "Federico II", Naples. mirone@unina.it.
概括
在COVID-19大流行期间,社交媒体与远程医疗信息的互动激增. 然而,内容质量有所不同,突出了需要更好的监管和公平的数字健康接入的需要.
科学领域:
- 数字健康数字健康
- 卫生沟通健康沟通
- 公共卫生 公共卫生
背景情况:
- 在全球范围内,COVID-19大流行加速了远程医疗的采用.
- 社交媒体平台成为传播健康信息的关键道,包括远程医疗.
- 评估这些信息的质量和范围对于公众的理解和获取至关重要.
研究的目的:
- 在COVID-19流行病的第二年,评估在流行的社交媒体上共享的远程医疗信息.
- 使用PEMAT-P工具评估共享远程医疗文章的质量.
- 确定有关远程医疗的社交媒体内容和参与的趋势.
主要方法:
- 利用BuzzSumo工具从2021年2月到2022年2月,识别了高度共享的远程医疗文章.
- 分析了125个符合条件的文章链接,用于社交媒体参与和平台分发.
- 应用了专业人员的患者教育材料评估工具 (PEMAT-P) 来评估内容的可理解性和可操作性.
主要成果:
- 脸书主导远程医疗文章分享,参与度中位数高.
- 杂志是主要的出版商 (65.6%),经常专注于一般信息 (39.2%) 或堕胎药片处方 (26.5%在子组).
- 内容通过PEMAT-P获得了63.8%的可理解性和20%的可操作性.
结论:
- 社交媒体对远程医疗的兴趣增加反映了全球采用日益增长的情况.
- 在数字健康获取和验证信息方面存在重大差距,扩大了数字沟.
- 需要制定政策,以确保公平的互联网接入和官方医疗机构在线远程医疗内容的标准化.
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