执行平台治理:Facebook和数据关系的阶段管理
1McCourt School of Public Policy, Georgetown University, Washington, DC, USA. karen.huang@georgetown.edu.
Science and engineering ethics
|April 4, 2024
概括
像Facebook (Meta) 这样的社交媒体平台制定了治理项目,专注于可见的用户数据,同时掩盖了目标广告等经济驱动因素. 这项研究探讨了平台公司如何管理用户感知和控制争议后的数据治理.
科学领域:
- 社会科学 社会科学 社会科学
- 媒体研究 媒体研究
- 平台治理 平台治理
背景情况:
- 社交媒体的争议促使人们呼吁平台治理和用户/监管机构的反射性.
- 平台公司经常以私有化的治理项目来应对争议,以保持控制.
- 过去的争议,包括俄罗斯干涉和剑桥分析公司,强调需要了解平台治理策略.
研究的目的:
- 调查社交媒体公司,特别是Facebook (Meta) 如何试图实现关闭,并为平台治理设定条件.
- 分析Facebook在2016年美国总统大选争议后实施的真实性监管和隐私控制.
- 审查平台治理项目的政治影响,并鼓励对平台理解和监管进行持续反思.
主要方法:
- 借鉴埃尔文·戈夫曼 (Erving Goffman) 的舞台管理比喻,分析了Facebook的治理技术.
- 分析Facebook如何加强可见 (前台) 和隐形 (后台) 用户数据之间的划分.
- 审查平台治理项目,以应对俄罗斯干涉和剑桥分析等特定争议.
主要成果:
- 脸书的治理项目专注于前期数据关系 (用户可见信息),使用户体验可用于治理.
- 后台数据关系,包括推和定向广告系统,被降级为隐形和无动于衷.
- 这种方法允许平台管理可见的方面,同时避免对核心经济数据流的治理.
结论:
- 平台治理项目往往使用户体验变得可操作,同时禁止对经济上至关重要的后台数据关系的治理.
- 这些项目突出了平台治理的政治,管理用户感知而不是基本数据实践.
- 破坏平台设定的界限对于如何管理社交媒体的持续反思至关重要.
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