印度尼西亚武术家在武术学校的偏好:通过联合分析来维持商业竞争力
Yogi Tri Prasetyo1,2, Maela Madel L Cahigas3, Eugene Patrick4
1International Bachelor Program in Engineering, Yuan Ze University, Chung-Li, Taiwan.
PloS one
|April 5, 2024
概括
武术家在选择学校时优先考虑武术的类型,近距离和成本. 泰拳/拳,MMA和泰拳是最好的选择,喜欢在家附近的基于爱好,开放的课程.
科学领域:
- 运动科学 运动科学 运动科学
- 消费者行为 消费者行为
- 企业管理 企业管理
背景情况:
- 越来越受欢迎的武术需要了解消费者偏好.
- 有限的研究存在于武术学校的服务属性和竞争力.
研究的目的:
- 评估武术艺术家对武术学校提供的服务的偏好.
- 确定影响学校选择和竞争力的关键属性.
主要方法:
- 联合分析对55名武术家的反应进行了应用.
- 评估七个关键的武术学校属性.
主要成果:
- 武术类型 (30.4%) 是最重要的因素,其次是距离 (27.9%) 和价格 (22.7%).
- 泰拳/拳,MMA和泰拳是最喜欢的艺术. 首选距离<8公里,成本为150-450K IDR/月.
- 爱好者更喜欢每周一次或两次开放课程.
结论:
- 调查结果提供了关于武术家对服务属性的偏好的见解.
- 结果为武术学校的营销和商业运营提供了管理方面的影响.
- 解决了武术行业内联合分析的研究缺口.
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