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在沙特阿拉伯的牙科患者中使用Instagram
1Department of Preventive Dental Sciences, College of Dentistry, Imam Abdulrahman Bin Faisal University, Dammam, Saudi Arabia.
概括
年轻的牙科患者越来越多地使用Instagram来选择牙医,其中66.6%的人在平台上关注牙医. 这突出了Instagram的亮点.
科学领域:
- 口腔卫生保健和数字通信
- 社交媒体在专业服务中的作用
- 患者行为和技术采用.
背景情况:
- 在专业领域,特别是牙科领域,社交媒体的使用正在增长.
- Instagram的视觉性质和受欢迎程度使其成为牙科参与的关键平台.
- 之前的研究探索了Instagram的牙科教育,患者互动和网络.
研究的目的:
- 在牙科患者中调查Instagram使用模式.
- 检查Instagram使用对牙科行业的影响.
- 了解通过社交媒体影响牙医选择的因素.
主要方法:
- 在沙特阿拉伯进行的横截面研究 (2023年9月至12月).
- 对478名匿名牙科患者进行人口统计和Instagram习惯调查.
- 使用IBM SPSS统计学分析的数据,具有描述性和双变量分析.
主要成果:
- 66.6%的患者更喜欢在Instagram上关注牙医.
- 年轻的人口统计数据显示Instagram参与度更高.
- 48.3%的人访问牙医的Instagram个人资料;内容 (照片,评论) 影响选择.
结论:
- Instagram是牙科患者参与,教育和社区建设的宝贵工具.
- 牙科专业人员应该使用Instagram来补充,而不是取代个性化护理.
- 战略性地使用Instagram可以提高牙科患者的接触和互动.
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