低成本招聘方法:利用Facebook群组招聘COVID-19长途旅行者
Camryn Garrett1, Shan Qiao1, Cheuk Chi Tam1
1University of South Carolina.
Research square
|April 8, 2024
概括
通过Facebook群组招募COVID-19长途旅行者是一种有效的,低成本的方法. 该策略成功招募了460名参与者参加在线心理行为评估,证明了其对有针对性的健康研究的价值.
科学领域:
- 社会科学 社会科学 社会科学
- 公共卫生 公共卫生
- 数字健康数字健康
背景情况:
- 像Facebook群体这样的社交媒体平台提供了独特的途径,以连接患有共同健康状况的个人.
- 这些平台可以克服患有慢性或罕见疾病的患者的物理社交网络的局限性.
- 脸书群具有潜力,可以作为研究人员招聘和公共卫生倡议的可访问工具.
研究的目的:
- 评估使用Facebook群组招募参与者参加COVID-19长途旅行者研究的有效性.
- 评估针对特定患者群体的低成本招聘策略的可行性和特点.
- 介绍关于在健康研究中利用社交媒体的发现和建议.
主要方法:
- 使用COVID-19相关术语搜索公共Facebook群组,专注于拥有1000+成员的群组.
- 联系集团管理员获取许可或发布招聘材料等待批准.
- 参与者通过HIPAA合规平台 (RedCap) 完成了在线知情同意和评估,并获得了选择抽奖激励.
主要成果:
- 在2022年1月至3月期间,在17个组中招募了460名长途参与者.
- 招聘小组的平均规模为21,022名成员;43%有3个以上的管理员,60%是州特定的.
- 报名的参与者平均年龄为32岁,性别几乎均,主要是白人 (70%),受过大学教育 (63.48%),收入为5000-100万美元 (56.09%).
结论:
- 脸书小组提供了一个低成本,高度可定位的方法,用于招募特定患者群体进行健康研究.
- 这一策略有助于招募参与者参加场外在线心理行为评估.
- 提供了通过社交媒体平台优化调查招聘的建议.
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