在招聘期间提醒还是不提醒? 德国在线小组的分析
Bianca Klee1, Daniela Costa1, Thomas Frese2
1Institute for Medical Epidemiology, Biometrics and Informatics, Interdisciplinary Centre for Health Sciences, Medical Faculty of the Martin Luther University Halle-Wittenberg, Halle, Saxony-Anhalt, Germany.
International journal of public health
|April 8, 2024
概括
提醒增加了在线小组的参与,但成本更高,长期参与度更低. 对于初始响应率较低的研究,单一邀请可能更具成本效益.
科学领域:
- 健康研究方法的方法论.
- 在线调查招聘在线调查招聘
背景情况:
- 有效的招聘和保留对于在线研究小组至关重要.
- 了解后续策略对参与的影响至关重要.
研究的目的:
- 评估邮寄提醒在招募参与者进行在线健康研究方面的有效性.
- 评估提醒对参与者特征,数据质量和长期参与的影响.
主要方法:
- 德国的一项大型在线研究通过邮件邀请了50 045名受访者.
- 非响应者收到了邮件提醒;结果比较了第一次和第二次尝试的响应者.
- 分析了社会人口统计数据,响应内容,后续参与和招聘成本.
主要成果:
- 提醒增加了招生,在第二次接触后增加了1,130名参与者 (2.5%的提醒者).
- 第二次尝试的受访者在随后的调查中参与率明显降低 (43.3%对67.3%),招聘成本更高 (+79%).
- 群体之间观察到微小的社会人口统计差异,并且在响应内容上没有显著差异.
结论:
- 虽然提醒提升了初始招聘人数,但它们导致成本效益降低,参与者参与度降低.
- 对于初次参与率较低的在线研究,单一邀请策略可能是更好,以优化资源并保持长期参与.
相关概念视频
01:31Confirmation Biases
5.5K
The confirmation bias is the tendency to focus on information that confirms our existing beliefs and ignore information that is inconsistent with our expectations. For example, if you think that your professor is not very nice, you notice all of the instances of rude behavior exhibited by the professor while ignoring the countless pleasant interactions he is involved in on a daily basis. Have you ever fallen prey to the confirmation bias, either as the source or target of such bias?
5.5K
03:26Framing Effects
7.4K
Information is everywhere and its presentation—such as how and when items are presented—can impact our perceptions and decisions surrounding the info. This broad concept umbrellas framing effects—influences that occur due to the way information is framed in its appearance, whether it’s purely the order or the specific wording of a message. Let’s take a look at numerous ways in which two versions of something can objectively say the same thing, yet we respond in...
7.4K