远程医疗和愿意为互联网服务支付费用
Maysam Rabbani1, Cari A Bogulski2,3, M Kathryn Allison4
1Department of Economics, Feliciano School of Business, Montclair State University, Montclair, New Jersey, USA.
概括
拥有更多远程医疗经验和对其好处的积极看法的美国人愿意为更好的互联网支付更多费用. 感知到的易用性显著影响人们愿意为增强的互联网服务支付费用.
科学领域:
- 医疗信息学 医疗信息学
- 互联网服务 互联网服务
- 消费者行为 消费者行为
背景情况:
- 远程医疗越来越多地被整合到医疗保健提供中.
- 这种整合需要强大的互联网基础设施和质量.
- 了解用户愿意投资于远程医疗互联网服务至关重要.
研究的目的:
- 调查用户的远程医疗体验,感知到的好处以及对难度的担忧是否会影响他们为改进的互联网支付 (WTP) 的意愿.
- 量化这些因素对WTP对互联网速度和质量的影响.
主要方法:
- 对5,200名美国人进行了一项调查.
- 收集的数据包括愿意为互联网和远程医疗服务的使用/感知付费.
- 使用联合分析估计了不同用户层的WTP.
主要成果:
- 拥有丰富远程医疗经验 (5-6项服务) 的用户在互联网上显示了50.4%的WTP.
- 强烈相信远程医疗的好处与59.2%更高的WTP相关.
- 使用远程医疗的感知困难较低与WTP 114%更高有关.
结论:
- 用户支付互联网费用的意愿与他们的远程医疗体验和看法密切相关.
- 预期远程医疗使用可能会影响消费者互联网支出.
- 建议进行进一步的研究以确定因果关系.
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