关于家用吸尘器市场客户两阶段决策过程的调查数据
Yinshuang Xiao1, Yaxin Cui2, Nikita Raut3
1The University of Texas at Austin, Austin, TX 78712, United States of America.
Data in brief
|April 9, 2024
概括
这项研究引入了关于吸尘器消费者行为的独特数据集,分析了两阶段的决策和社会影响. 这些发现有助于了解客户偏好和设计市场系统.
科学领域:
- 消费者行为分析 消费者行为分析
- 营销科学 营销科学
- 数据科学数据科学数据科学
背景情况:
- 了解消费者决策对于市场系统至关重要.
- 消费者选择涉及到由各种因素影响的多阶段过程.
- 社会影响对购买决策产生重大影响,但往往无法量化.
研究的目的:
- 在家用吸尘器市场中引入一套关于消费者考虑然后选择行为的新数据集.
- 为了能够在考虑和选择阶段调查客户偏好.
- 分析社会影响对两阶段消费者决策的影响.
主要方法:
- 设计了一个调查问卷,收集考虑,选择,社交网络和人口统计数据.
- 利用网络抓取来收集家用吸尘器产品功能数据.
- 执行数据清理和处理以创建一个全面的数据集.
主要成果:
- 该数据集捕捉了既显示的偏好和自我社交网络.
- 允许在两阶段的决策框架中对客户偏好进行建模.
- 促进对消费者选择的社会影响的分析.
结论:
- 这一独特的数据集为先进的客户偏好建模提供了基础.
- 这些发现可以为设计更有效的市场系统提供信息.
- 调查方法可以适应用于研究其他产品类别的消费者行为.
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