在COVID-19和其他急性事件场景中沟通:一种实际的方法
Christian A Vukasovich1, Marko N Kostic2
1Department of Communication and Media Studies, University of Southern Maine, Portland, ME, USA.
Journal of business and technical communication
|April 11, 2024
概括
组织需要有效的技术沟通,以应对COVID-19流行病等危机. 本研究为管理者和沟通者提供了战略,以减少组织转型期间的不确定性.
科学领域:
- 组织沟通 组织沟通
- 危机管理 危机管理
- 技术写作 技术写作
背景情况:
- 随着COVID-19的流行,组织发生了前所未有的变化.
- 通信方式的中断影响了参与和预期.
- 前线沟通人员,不仅仅是技术作家,在危机期间传递关键的过渡信息.
研究的目的:
- 为在组织危机期间调整沟通策略提供实际建议.
- 提高技术沟通的有效性,指导在变化中的行为和互动.
- 减少不确定性,并为面临急性事件的组织简化过渡.
主要方法:
- 在COVID-19大流行期间分析沟通挑战.
- 对技术沟通和组织变革的现有框架的审查.
- 制定实用性建议,以适应话语,语义学和心理脚本.
主要成果:
- 有效的技术沟通对于组织在危机期间适应至关重要.
- 熟悉的沟通元素可以适应指导行为和减少不确定性.
- 前线沟通人员在传播过渡信息方面发挥着至关重要的作用.
结论:
- 适应熟悉的沟通实践可以在危机期间显著缓解组织过渡.
- 技术和前线沟通人员的积极主动策略对于管理不确定性至关重要.
- 加强沟通准备可以提高面对颠覆的组织弹性.
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