媒体信任和COVID-19大流行:对瑞士短期信任变化,其意识形态驱动因素和后果的分析
Silke Adam1, Aleksandra Urman1,2, Dorothee Arlt3
1University of Bern, Switzerland.
概括
媒体信任影响遵守COVID-19法规. 在疫情期间,对大多数媒体的信任下降,除了公共广播服务,在瑞士的意识形态影响最小.
科学领域:
- 政治科学 政治科学是指政治学.
- 媒体研究 媒体研究
- 公共卫生 公共卫生
背景情况:
- 随着COVID-19的流行,公众对媒体的信任受到严重影响.
- 了解媒体信任动态对于公共卫生沟通和政策遵守至关重要.
研究的目的:
- 在德语系瑞士的COVID-19大流行期间分析媒体信任的短期变化.
- 调查这些媒体信任转变的意识形态驱动因素和后果.
- 区分对政治信息的信任与各种传统和非传统媒体来源.
主要方法:
- 利用来自德语瑞士的面板数据.
- 将COVID-19疫情视为自然实验,比较封锁措施前后的媒体信任.
- 包括公共广播,商业媒体和在线平台在内的各种媒体类型的差异化信任.
主要成果:
- 媒体信任是后果性的,与个人遵守COVID-19法规的意愿相关联.
- 在大流行期间,媒体的信任总体上下降了,公共广播是显著的例外,保持或增加了信任.
- 信任的变化显示,与瑞士人口内部的意识形态分歧的联系很小.
结论:
- 公共广播服务在传播信息和在流行病等公共卫生危机期间培养信任方面发挥着至关重要的作用.
- 与在美国观察到的趋势不同,该研究发现,在瑞士,与大流行相关的媒体信任中没有显著的党派分歧.
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