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皇家广告牙膏盖皇家广告牙膏盖

Bruce R Pynn¹, Bob Houghton², Jim Layden³

¹Chief of Dentistry and Oral and Maxillofacial Surgeon, Thunder Bay Regional Health Sciences Centre, Thunder Bay, Ontario, Canada. dr.pynn@thunderbayoralsurgery.ca.

British dental journal

|April 12, 2024

概括

早期的英国制造商在牙膏和香水包装上使用皇室形象来提高销售. 这些陶容器经常在挖掘中发现,展示了历史上的营销和制造技术.

科学领域:

社会历史历史社会历史
材料文化学习文化研究
消费主义历史消费主义历史

背景情况:

皇家赞助长期以来一直影响着商业.
19世纪和20世纪初的英国制造商利用皇室形象进行营销.

研究的目的:

检查早期牙膏和香水营销中使用皇家赞助的情况.
分析历史口腔卫生产品的包装和设计元素.
了解这些文物在揭示已废弃企业中的作用.

主要方法:

对产品包装上英国皇室的雕刻图像的分析.
检查用于牙膏和粉末的陶和转印盖子.
从前的垃圾堆中发现的物品的考古背景.

主要成果:

皇家认可被用来增强产品销售.
包装的特色是高品质的陶,具有创造性的设计和字体.
回收的集装箱作为历史企业和营销策略的有形证据.

结论:

在19世纪和20世纪初,皇室图像是重要的营销工具.
早期口腔护理产品的包装反映了复杂的制造和营销技能.
这些容器的考古发现为历史商业和消费者行为提供了宝贵的见解.

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