性别模两可的声音和社会不流
Shahryar Mohsenin1, Kurt P Munz1
1Department of Marketing, Bocconi University.
Psychological science
|April 15, 2024
概括
语音助手中的性别模两可的声音可能会因为不熟悉而引起负面反应,导致产品评级不那么有利. 增加接触可以帮助克服这些最初的社会流失效应.
科学领域:
- 人与计算机的交互
- 心理学 心理学 心理学
- 社会语言学 社会语言学
背景情况:
- 语音助理越来越多地纳入性别模两可 (非二元) 的声音,以促进包容性和挑战性别刻板印象.
- 用户对这些声音的负面反应可能会破坏它们的预期好处,可能会产生反作用.
研究的目的:
- 调查用户对语音助理中性别模两可的声音的反应.
- 了解这些反应背后的心理机制,并探索潜在的解决方案.
主要方法:
- 五项预先注册的研究涉及3,684名成年参与者.
- 参与者评价了由性别模两可,男性或女性声音的叙述者描述的产品.
- 评估主观的不安和熟悉的感觉.
主要成果:
- 用性别模两可的声音描述的产品被评价不如用男性或女性声音描述的产品.
- 一种被称为"社会不流"的不安感与性别模两可的声音有关.
- 对模两可的声音的熟悉程度较低最好地解释了负面评价.
结论:
- 对性别模两可的声音的初始负面反应很常见,并与社会不流有关.
- 这些负面影响似乎源于不太熟悉,这表明增加暴露可能会减轻它们.
- 进一步暴露可能会提高用户对技术中非二元语音的接受度.
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