了解出租车司机的行为和偏好:聚焦小组分析的见解
Peyman Ashkrof1, Gonçalo Homem de Almeida Correia1, Oded Cats1
1Department of Transport and Planning, Delft University of Technology, Stevinweg 1, Delft, Netherlands.
Research in transportation business & management
|April 15, 2024
概括
了解乘车供应司机的行为对于平台的保留至关重要. 关键决策,如乘车接纳和工作时间受到平台策略,驾驶员特征和外部因素的影响,灵活性是主要的吸引力,但系统缺点引起了关注.
科学领域:
- 运输科学 运输科学
- 流动性研究 流动性研究
- 人与计算机的交互
背景情况:
- 乘车采购已经成为交通运输的颠覆性力量,是共享移动时代的核心.
- 乘车平台与司机之间的关系往往很紧张,需要对驾驶员行为有更深入的了解.
- 司机既是司机又是车队所有者,他们做出关键的运营决策,影响整个运输系统.
研究的目的:
- 调查出租车司机对系统功能及其与平台的互动的看法.
- 确定影响驾驶员关键决策的因素,包括乘车接纳,搬迁和工作安排.
- 开发一个概念模型,解释驾驶员决策与影响因素之间的相互作用.
主要方法:
- 与荷兰的乘车服务司机进行了一系列焦点小组.
- 收集有关驾驶员对平台功能和所需系统更改的看法的见解.
- 分析了定性数据,以确定驾驶员决策中的模式.
主要成果:
- 驾驶员的决策受到平台策略,驾驶员属性 (兼职/全职,经验水平),驾驶员特征和外部因素的复杂相互作用的影响.
- 灵活性和自由是加入乘车平台的司机的主要动机.
- 确定的主要缺点包括不公平的声誉系统,导航算法问题,高竞争,以乘客为中心的平台,高佣金和误导性指导.
结论:
- 驾驶员在乘车服务中的行为是多方面的,受到内在动机和平台相关挑战的影响.
- 解决系统缺陷对于提高驾驶员满意度和保持在竞争激烈的乘车外包市场的需求至关重要.
- 拟议的概念模型为理解和潜在优化驾驶员操作和战术决策提供了一个框架.
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