人工智能对事件体验的影响:一种场景技术方法
Barbara Neuhofer1, Bianca Magnus1, Krzysztof Celuch2
1Innovation and Management in Tourism, Salzburg University of Applied Sciences, Campus Urstein Süd 1, A-5412 Puch/Salzburg, Austria.
概括
人工智能 (AI) 显著影响事件体验,可能导致价值共同创造或共同破坏. 这项研究为活动策划者提供了未来活动生态系统的AI实施策略.
科学领域:
- 商业和管理的管理.
- 信息技术 信息技术 信息技术
- 服务科学科学 服务科学
背景情况:
- 数字技术正在重塑商业互动和客户体验.
- 人工智能 (AI) 对服务行业,特别是事件体验的具体影响尚未得到充分理解.
- 服务主导 (SD) 逻辑为分析AI作为操作资源的作用提供了一个框架.
研究的目的:
- 用SD逻辑探索AI对事件体验的影响.
- 概念化人工智能对事件影响的未来场景.
- 为活动策划者提供关于人工智能实施的实用指南.
主要方法:
- 使用服务主导 (SD) 逻辑作为理论镜头.
- 采用场景技术方法来探索未来的可能性.
- 分析了AI作为事件生态系统中的操作资源.
主要成果:
- 概念化了到2026年人工智能在事件中的三个不同的未来场景.
- 绘制了一系列事件体验,从价值共同创造到价值共同破坏.
- 确定人工智能是未来体验生态系统中的关键非人类参与者.
结论:
- 人工智能为事件体验提供了机会和挑战.
- 活动策划者可以利用人工智能来塑造未来的活动价值.
- 这项研究将营销,技术和有关人工智能的作用的经验文献联系起来.
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