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陷害名人科学家:中国媒体和公众如何在公共卫生紧急情况中构建名人基础的风险沟通?
1School of Journalism and Communication, Tsinghua University.
Health communication
|April 17, 2024
概括
著名科学家,如在COVID-19期间的温洪张博士,从公众参与中出现. 他们的媒体和公共议程汇聚在一起,这对于有效的健康风险沟通策略至关重要.
科学领域:
- 公共卫生传播 公共卫生传播
- 科学社会学科学社会学
- 媒体研究 媒体研究
背景情况:
- 有名人的影响力在健康沟通方面很重要,在公共卫生紧急情况下提供风险沟通的潜力.
- 在COVID-19疫情初期,中国医疗专家成为了中国医疗专家.
- 有名科学家,著名科学家,
- 提供这种现象的案例研究.
研究的目的:
- 为了调查名人科学家的建设过程,使用温洪张博士作为主要案例.
- 识别和比较媒体,公众和专家构建名人科学家的主要议程.
- 分析这些议程与时间的相似之处和差异.
主要方法:
- 语义网络分析 (SemNA) 被用作主要方法.
- 采用了补充方法来分析张博士的文章 (n=45),新闻报道 (n=360) 和公开推文 (n=12,933).
主要成果:
- 在名人科学家周围出现了三个叙事类别,揭示了不平衡的焦点.
- 著名科学家,媒体和公众的议程显示出更多的相似之处,而不是差异,并倾向于融合.
- 同时的媒体-公众共和特定的转折点对于名人科学家的建设至关重要.
结论:
- 以名人为基础的风险沟通是公共卫生紧急情况的可行方法.
- 了解议程的融合和共是制定有效的健康信息传递策略的关键.
- 这些发现为未来的健康传播活动中应用名人认可提供了指导.
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