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关系式和仪器式信息传递对人类对蛇的感知的影响
Erin B Allison1, Emily N Taylor2, Zackary A Graham1
1Dept of Organismal Biology, Ecology, and Zoo Science, West Liberty University, West Liberty, WV, United States of America.
PloS one
|April 17, 2024
概括
信息策略可以改善对蛇的看法. 总体而言,工具性信息更有效,而关系性信息与特定的人口结构产生共. 了解这些差异有助于野生动物交流.
科学领域:
- 野生动物传播是野生动物传播.
- 人类与野生动物的相互作用
- 保护心理学 保护心理学
背景情况:
- 蛇唤起负面情绪,但在生态上至关重要.
- 有效的沟通对于管理人类与野生动物之间的冲突至关重要.
- 了解感知驱动因素是保护信息的关键.
研究的目的:
- 评估关系和工具信息策略对公众对蛇的看法的影响.
- 识别影响信息有效性的人口和体验因素.
- 为不受欢迎的野生动物提供个人化沟通策略的信息.
主要方法:
- 在线调查 (n=1,182) 评估暴露前和暴露后的蛇感知测试 (RPT) 成绩.
- 随机分配查看关系或仪器视频消息.
- 对人口群体的累计蛇感知 (ARP) 评分的分析.
主要成果:
- 两种类型的消息都改善了蛇的感知;工具性消息显示出更大的整体影响.
- 关系信息在女性,不可知论者,婴儿潮一代和Z世代中显著改善了ARP.
- 工具信息改善了跨宗教团体的ARP,观察到不同的变化.
结论:
- 关系和工具信息策略可以增强对潜在危险野生动物的看法.
- 信息的有效性受到性别,年龄,宗教信仰和个人经验的调节.
- 定制的沟通方法对于改善人们对低估物种的态度至关重要.
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