吸引内部和外部受众开发和促进动物园的保护工作
Nichole L Nageotte1, Marley Steele-Inama2, Brittany Frederick3
1Department of Community Research and Evaluation, Denver Zoological Foundation, Denver, Colorado, United States of America.
PloS one
|April 17, 2024
概括
动物园可以通过促进诸如息地恢复和购买野生动物友好的产品等行动来鼓励保护. 这项研究利用访客的反来选择有效的保护活动策略.
科学领域:
- 保护科学 保护科学
- 环境心理学 环境心理学
- 行为科学 行为科学
背景情况:
- 动物园,作为基于地点的保护组织,具有独特的地位,可以影响野生动物保护的公众行为.
- 制定有效的保护行动活动需要了解公共利益和参与障碍.
研究的目的:
- 为城市动物园制定保护行动活动提供信息.
- 确定与动物园游客共的特定保护行动.
- 了解游客价值观如何影响环保行为.
主要方法:
- 一个多阶段的前端评估,包括员工头脑风暴和访客调查.
- 使用行为变化的超理论模型分析调查数据.
- 根据工作人员和游客的意见,对保护行动的代缩小.
主要成果:
- 164个潜在的保护行动最初进行了头脑风暴,缩小到20个,然后10个调查.
- 对于选定的行动,评估了访客的兴趣,感知到的障碍和益处.
- 参观者与自我超越的价值观保持一致,这表明关注更广泛的影响.
结论:
- 基于证据的决策确定了息地恢复和购买野生动物友好的产品作为主要活动重点.
- 活动应该利用访客的价值观,特别是自我超越,以获得更大的影响力.
- 了解游客的观点对于设计成功的保护计划至关重要.
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