使用叙述来纠正政治上带有负荷的健康错误信息,并解决情感信念的回响
Helen M Lillie1, Chelsea L Ratcliff2, Andy J King3
1Department of Communication Studies, University of Iowa, Iowa City 52242, USA.
Journal of public health (Oxford, England)
|April 18, 2024
概括
有着积极结尾的叙事纠正有效地减少了关于疾病控制中心 (CDC) 的错误信息,并提高了对公共卫生信息的信心,特别是对于各种政治团体.
科学领域:
- 公共卫生传播 公共卫生传播
- 错误信息研究 错误信息研究
- 劝说的心理学 劝说的心理学
背景情况:
- 关于疾病控制中心 (CDC) 和COVID-19的错误信息在2020年5月出现.
- 纠正政治和疫情相关的错误信息是很困难的,因为持久的情感信念回声.
- 叙事和情感流理论表明,正面结尾的叙事可能会减少这些回声.
研究的目的:
- 调查叙事纠正的有效性,以缓解结束对抗疾病预防控制中心的错误信息.
- 评估叙事信息对信仰回声和公共卫生感知的影响.
主要方法:
- 在2020年5月29日至6月4日期间,对469名美国参与者进行了在线消息实验.
- 参与者被随机分配,接受叙事纠正,教学纠正或没有纠正.
- 根据错误信息的认可和相关的心理结果来评估信息的有效性.
主要成果:
- 与控制和教学条件相比,叙事纠正显著降低了错误信息的认可.
- 观察到,叙事纠正对感知到的CDC能力和面具佩戴意图产生了积极的间接影响.
- 这种效应特别在政治上温和和保守的参与者身上得到了注意,这种影响是由缓解的感觉介导的.
结论:
- 公共卫生机构应采用叙事信息,以积极的情感结论来应对错误信息.
- 叙事在解决情感信仰回声方面是有效的,特别是在有相反观点的观众中.
- 使用基于救济的叙事策略可以提高公共卫生传播的可信度和影响.
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