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促进新用户在线健康咨询服务的使用行为战略性地推广
Annie Chen1, Wei-Min Chu2,3, Norman Peng4
1Roehampton Business School, Roehampton University, London, United Kingdom.
Health marketing quarterly
|April 18, 2024
概括
英国成年人很可能会在流行后继续使用在线医疗保健服务,如果他们证实了预期,系统和信息质量很高. 用户的自我效能和感知到的健康风险也影响了数字健康工具的持续采用.
科学领域:
- 医疗信息学 医疗信息学
- 数字健康采用数字健康采用
- 人与计算机的交互
背景情况:
- 随着COVID-19的流行,在线医疗咨询服务的采用加速了.
- 疫情后,这些数字健康平台的持续使用仍然是不确定的.
- 了解用户行为对于维持远程医疗服务至关重要.
研究的目的:
- 提出一个框架,研究影响英国成年人在COVID-19后继续使用在线医疗咨询的因素.
- 确定持续数字健康参与的关键驱动因素和调节者.
- 为医疗保健提供者和决策者制定战略提供信息.
主要方法:
- 这项定量研究涉及430名英国在线医疗咨询服务的新用户.
- 调查数据收集用于评估用户的感知和行为.
- 统计分析用于测试拟议的框架和假设.
主要成果:
- 预期确认,系统质量和信息质量积极影响用户在使用在线医疗保健服务时的自我效能.
- 用户的自我效能是持续使用行为的重要预测因素.
- 感知到的健康风险可以缓和自我有效性和持续使用之间的关系.
结论:
- 预期确认和服务质量等因素对于促进自我效能和持续使用在线医疗保健至关重要.
- 医疗保健提供者应该专注于增强用户体验和感知价值,以促进持续的数字健康采用.
- 解决用户对健康风险的看法可以进一步支持远程医疗的长期整合.
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