搜索引擎优化及其与糖尿病视网膜病变网站可读性和可访问性相关
Matthew R Lam1, Garrett N Manion2, Benjamin K Young3
1Creighton University School of Medicine-Phoenix Regional Campus, Phoenix, AZ, USA. matthewlam@creighton.edu.
概括
糖尿病视网膜病变患者的网站难以阅读,平均10年级水平. 改进的可读性与更好的搜索引擎优化 (SEO) 相相关,这表明增加患者资源使用的方法.
科学领域:
- 眼科医生 眼科 眼科
- 医疗信息学 医疗信息学
- 数字健康数字健康
背景情况:
- 糖尿病视网膜病变是导致视力丧失的主要原因.
- 患者教育对于管理糖尿病视网膜病变至关重要.
- 在线资源是患者健康信息的主要来源.
研究的目的:
- 评估患者导向的关于糖尿病视网膜病变的网站的可读性.
- 评估这些网站的搜索引擎优化 (SEO).
- 为了确定网站可读性和SEO之间的关系.
主要方法:
- 在谷歌搜索了"糖尿病视网膜病变".
- 分析了网站类型,SEO指标和可读性 (Flesch Kincaid等级级) 的搜索结果前10页.
- 计算了SEO分数和可读性水平之间的相关性.
主要成果:
- 分析了71个网站;信息和组织网站有更好的SEO.
- 更高的SEO权威与更低的Flesch Kincaid等级水平相关 (r=0.267,P=0.024).
- 平均可读性为10.5年级;只有2个网站符合6年级的建议. 在以后的搜索结果页面上可读性恶化.
结论:
- 糖尿病视网膜病变患者信息网站的可读性较差.
- 提高网站可读性可能会提高患者对在线健康资源的参与度.
- 建议提高网站可读性,以潜在地增加糖尿病视网膜病变信息的吸收.
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