企业的公共福利低碳行为如何影响消费者的绿色购买行为
Heliyon
|April 22, 2024
概括
参与公共福利低碳行为的企业积极影响消费者的绿色购买意图. 这凸显了企业行动与消费者绿色消费之间的联系,这对于低碳经济增长至关重要.
科学领域:
- 环境经济学环境经济学
- 消费者行为研究 消费者行为研究
- 企业的社会责任 企业的社会责任
背景情况:
- 中国经济正在经历高速,高质量的增长,对低碳技术的支持越来越大.
- 实现低碳经济发展需要企业和消费者的共同努力.
- 调查企业低碳行为与消费者绿色消费之间的相关性至关重要.
研究的目的:
- 建立一个理论模型,说明企业公共福利低碳行为与消费者的绿色购买意图和行为之间的关系.
- 分析企业公共福利低碳行为对消费者绿色购买决策的影响.
主要方法:
- 构建了一个理论模型来检查企业低碳行动与消费者绿色购买之间的联系.
- 企业公共福利低碳行为被分析在三个不同的维度.
- 通过问卷调查收集数据,并使用SPSS 26.0和AMOS 24.0统计软件进行分析.
主要成果:
- 企业公共福利低碳行为与消费者的绿色购买意图有显著的正相关性.
- 发现特定的维度,即公共福利低碳参与和动机,与绿色购买意图有显著的相关性.
结论:
- 该研究为企业低碳增长和绿色消费研究提供理论支持.
- 调查结果为实施因果营销策略的企业提供了实际指导.
- 建议建议关于公共福利低碳机制,参与和动机,以加强消费者绿色行为.
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