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一个多站点的干预,使用影响者来沟通注射器服务计划
Erika Bonnevie1, Melissa Dunn Silesky2, Jaclyn Goldbarg3
1The Public Good Projects, New York, NY, USA.
Health education journal
|April 23, 2024
概括
使用社交媒体影响者的数字干预有效地促进了减少伤害和注射器服务计划 (SSP). 这种方法促进了积极的参与,突出了社交媒体对抗围绕公共卫生服务的耻辱和错误信息的潜力.
科学领域:
- 公共卫生 公共卫生
- 社交媒体干预 社交媒体干预
- 减少伤害 减少伤害
背景情况:
- 在美国,注射器服务计划 (SSP) 提供了重要的减伤服务.
- 实施SSP的挑战包括耻辱,误解和政策变化.
- 目前正在探索数字干预措施,以传播准确的信息和支持减少危害.
研究的目的:
- 审查两个数字干预措施的实施情况:阿巴拉契亚影响力和共享影响力.
- 评估社交媒体影响者和数字志愿者的使用,以传达关于减少危害和SSP的积极信息.
主要方法:
- 基于专家采访和社区投入,开发了消息传递.
- 利用付费的社交媒体影响者和无偿的数字志愿者来传播信息.
- 整合到社交媒体中的信息,促使有影响力的人和志愿者.
主要成果:
- 在6个月内吸引了9,014人 (236名付费影响者,8,778名数字志愿者).
- 付费的影响者帖子获得了868,943次印象和42,432次参与.
- 关于付费影响者帖子的评论主要是积极的 (87.4%).
结论:
- 由影响者主导的社交媒体活动显示出对传递富有同情心的减少伤害信息的承诺.
- 强调当地现实和成的人性方面对于有效的信息传递至关重要.
- 需要进一步的研究来评估干预的有效性和适用于其他污名化主题的适用性.
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