在社交媒体平台上分析与燃烧相关的内容:研究创作者类型,内容重点和参与度量
Artur Manasyan1, Erin Ross1, Nicolas Malkoff1
1Keck School of Medicine, University of Southern California, Los Angeles, CA 90033, USA.
概括
社交媒体分析显示,虽然烧伤幸存者在TikTok上分享经历,但关键的烧伤教育和预防内容在平台上缺乏. 燃烧护理专家和组织的更多参与对公共卫生至关重要.
科学领域:
- 医疗信息学 医疗信息学
- 公共卫生传播 公共卫生传播
- 社交媒体分析 社交媒体分析
背景情况:
- 社交媒体平台是传播知识的强大工具,但也促进了错误信息.
- 了解社交媒体上与烧伤相关的内容的风景对于有效的公共卫生战略至关重要.
研究的目的:
- 基于创作者,内容类型和用户参与度,分析社交媒体平台 (Facebook,TikTok,X/Twitter) 上的相关内容.
- 识别基本信息的差距,如燃烧教育,预防和社会支持.
主要方法:
- 使用关键词搜索Facebook,TikTok和X (以前的Twitter) 使用关键词:"烧伤"",烧伤"",烧伤恢复"和"烧伤治疗".
- 手动选了434个个人资料,其中234个符合纳入标准.
- 收集了关于帐户创建年份,参与度指标,内容类型和创作者类型的数据;使用描述性统计数据进行分析.
主要成果:
- TikTok显示了最高的参与度 (中位数为43,500名粉丝),烧伤幸存者的个人账户占据了突出位置 (48.3%).
- 脸书的内容经常宣传医疗服务 (36.9%),医疗中心是主要的创造者 (33.6%).
- 非营利组织主导X/Twitter (40.4%),专注于患者倡导,支持和预防烧伤 (36.5%).
结论:
- 燃烧教育,预防和社会支持等重要主题在主要的社交媒体平台上没有得到充分的代表.
- 需要加强烧伤护理组织和医疗专家的参与,以打击错误信息并改善公共卫生结果.
- 这些发现可以指导燃烧社区倡导者优化社交媒体传播策略.
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