在社交网络Instagram上,NBCAL违反了与母乳养竞争的产品
Enilce de Oliveira Fonseca Sally1, Daiane Silva Gomes2, Lais de Oliveira Costa Dantas2
1Departamento de Nutrição Social, Faculdade de Nutrição Emilia de Jesus Ferreiro, Universidade Federal Fluminense. R. Mário Santos Braga 30, 4º andar, Centro. 24020-140 Niterói RJ Brasil. eoliveirasally@gmail.com.
Ciencia & saude coletiva
|April 24, 2024
概括
Instagram营销违反了国家母乳养规范 (NBCAL),推广食品和婴儿配方奶粉. 这项研究强调需要更新数字平台的法规,以保护母乳养的母亲.
科学领域:
- 公共卫生 公共卫生
- 营养科学 营养科学
- 数字营销分析 数字营销分析
背景情况:
- 国家母乳养规范 (NBCAL) 规范了可能影响母乳养的产品的营销.
- 像Instagram这样的社交媒体平台越来越多地用于产品推广,可能绕过现有的法规.
研究的目的:
- 在Instagram上识别违反NBCAL的行为.
- 分析母亲在平台上分享的产品推广内容和主题.
主要方法:
- 一项定性-定量研究分析了使用特定标签的Instagram个人资料.
- 数据收集涉及训练有素的研究人员和两个月的结构化问卷.
- 使用了内容分析和产品推广频率计算.
主要成果:
- 64个母亲账户显示,89个产品违反了NBCAL,主要是食品,乳制品化合物和婴儿配方奶粉.
- 促销信息的共同主题包括产品质量和母乳养的挑战,例如低牛奶产量.
结论:
- 在Instagram上,NBCAL违规行为很普遍,这表明数字营销的现行法规存在差距.
- 迫切需要调整虚拟营销规则,以应对社交网络的广泛影响.
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