探索使用定制链接来改善年轻非洲裔美国男性的性和生殖健康护理的电子参与:基于网络的调查研究
Sandy Arena1, Mackenzie Adams1, Jade Burns1
1School of Nursing, University of Michigan, Ann Arbor, MI, United States.
JMIR formative research
|April 24, 2024
概括
社交媒体和定制链接有效地让年轻的非洲裔美国男性参与性生殖健康 (SRH) 讨论. 邮箱和Instagram显示了促进SRH服务的最高参与度.
科学领域:
- 公共卫生 公共卫生
- 数字健康数字健康
- 卫生沟通健康沟通
背景情况:
- 年轻的异性恋非洲裔美国男性 (18-24岁) 面临更高的性传播感染率,并从事危险的性行为.
- 针对这一群体量身定制的性生殖健康 (SRH) 服务非常需要,特别是在城市地区.
- 社交媒体是年轻的非洲裔美国男性获得健康信息的关键道,这表明数字参与的潜力.
研究的目的:
- 探索电子参与策略,以在年轻的异性恋非洲裔美国男性 (18-24岁) 中推广SRH护理.
- 调查TinyURL和文化知情社交媒体营销在"保持安全"项目中招聘的有效性.
- 分析招聘和社交媒体营销方法,以吸引这些人参与密歇根州底特律的SRH讨论.
主要方法:
- 招聘发生在2021年12月至2022年2月期间,通过电子邮件列表服务,Mailchimp,UMHealthResearch,X,Facebook和Instagram进行.
- 具有文化相关性的社交媒体广告,以非裔美国男性为特色,将用户引导到TinyURL链接进行招聘调查.
- 分析了TinyURL指标,以跟踪用户人口统计,参与度和平台性能.
主要成果:
- 通过自定义的TinyURL链接,Mailchimp获得了最高的电子参与 (独特和人类点击),其次是Instagram和Facebook.
- 像X这样的平台,传统的电子邮件和研究网站显示,与目标群体的参与度明显较低.
- 成功与平台的知名度,粉丝参与度和融入非传统媒体道有关.
结论:
- 定制的URL (TinyURL) 和战略的社交媒体营销可以增强年轻的非洲裔美国男性对SRH信息的电子参与.
- 调查结果为开发试点干预措施提供了信息,以改善这一人口群体的性福利和诊所联系.
- 这项研究强调了数字工具的潜力,以弥补SRH护理的缺口,并利用年轻的异性恋非洲裔美国男性的SRH护理.
关键词:
非洲裔美国人.发生性传播感染的STI.参与 参与 参与 参与男性的健康问题招聘人员 招聘人员 招聘人员招聘工作 招聘工作 招聘工作生殖健康 生殖健康性行为性行为性行为.性健康性健康性健康性健康性健康性健康行为性健康行为.性传播性传播性传播这是一种性传播的疾病.社交媒体 社交媒体年轻的成年人年轻的成年人年轻的成年人年轻的成年人更多相关视频
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