共同工作的规范性呼吁,以促进亲环境捐款
Yanlin Wu1, Yue Chen1, Cancan Jin1
1Department of Psychology, School of Humanities and Social Sciences, Beijing Forestry University, Beijing 100083, China.
Behavioral sciences (Basel, Switzerland)
|April 26, 2024
概括
强调集体行动的呼吁大大增加了亲环境捐款. 这突显了社会规范在鼓励环保行为和贡献方面的力量,特别是在集体主义社会.
科学领域:
- 环境心理学 环境心理学
- 社会心理学 社会心理学
- 行为经济学是一种行为经济学.
背景情况:
- 了解社会规范是促进支持环境行为的关键.
- 之前的研究强调了社会影响对环境行动的重要性.
- 调查特定的规范性诉求,如集体行动,对于有效的环境保护战略至关重要.
研究的目的:
- 检查"共同工作"规范性呼吁对亲环保捐款的影响.
- 确定这种关系背后的调解机制.
- 为鼓励参与集体主义文化中的环保倡议提供见解.
主要方法:
- 一个参与者之间的实验设计与128名中国大学生.
- 独立变量:社会规范的类型 (协同工作的呼吁与控制).
- 取决变量:支持环境的捐赠;调解者:感知到的行为控制和捐赠意图.
主要成果:
- 协同工作的规范性呼吁显著增加了捐赠意图和实际的亲环境捐赠.
- 感知行为控制和捐赠意图调解了社会规范对捐赠的影响.
- 仅仅捐赠意图就显示出了相当大的调解效应.
结论:
- 集体行动呼吁有效地提高了亲环境捐款.
- 社会规范,特别是那些强调合作的规范,对环保金融贡献产生了积极的影响.
- 研究结果提供了在集体主义社会中促进环境管理的实际策略.
更多相关视频
06:39Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
Published on: August 28, 2017
14.3K
12:44Watershed Planning within a Quantitative Scenario Analysis Framework
Published on: July 24, 2016
8.0K
相关概念视频
Egoism and Altruism
91.9K
Voluntary behavior with the intent to help other people is called prosocial behavior. Why do people help other people? Is personal benefit such as feeling good about oneself the only reason people help one another?
91.9K
Persuasion Strategies
38.6K
Researchers have tested many persuasion strategies, including the foot-in-the door and the door-in-the-face techniques, in a variety of contexts. Ultimately, the principles are effective in selling products and changing people’s attitude, ideas, and behaviors (Cialdini & Goldstein, 2004).
38.6K
Routes of Persuasion
64.1K
Persuasion is the process of changing our attitude toward something based on some kind of communication. Much of the persuasion we experience comes from outside forces. How do people convince others to change their attitudes, beliefs, and behaviors? What communications do you receive that attempt to persuade you to change your attitudes, beliefs, and behaviors?
64.1K
Dimensions of Health and Illness
7.3K
The factors influencing the health-illness continuum can be internal or external and may or may not be under conscious control. They are related to the following eight human dimensions, and each dimension is interrelated to one other.
7.3K
Framing Effects
7.4K
Information is everywhere and its presentation—such as how and when items are presented—can impact our perceptions and decisions surrounding the info. This broad concept umbrellas framing effects—influences that occur due to the way information is framed in its appearance, whether it’s purely the order or the specific wording of a message. Let’s take a look at numerous ways in which two versions of something can objectively say the same thing, yet we respond in...
7.4K
Social Proof
27.7K
Social proof is a form of persuasion based on comparison and conformity. People compare their behavior and actions to what others are doing and will change to conform to do what their peers do.
27.7K
