揭开真相:用户参与了与牙痛相关的Facebook帖子中的错误信息
T D S Menezes1, M M Martini1, M Lotto1
1Department of Paediatric Dentistry, Orthodontics and Public Health, Bauru School of Dentistry, University of Sao Paulo, Bauru, Brazil.
Community dental health
|April 29, 2024
概括
社交媒体上关于牙痛的帖子往往包含错误信息,特别是当有经济动机或表达积极情绪时. 准确的口腔健康信息对于打击这种在线传播至关重要.
科学领域:
- 口腔健康 口腔健康
- 社交媒体分析 社交媒体分析
- 卫生沟通健康沟通
背景情况:
- 社交媒体平台有助于广泛分享与健康相关的信息.
- 了解用户与口腔健康内容的互动对于公共健康至关重要.
- 在社交媒体上分享的牙痛信息需要仔细审查其准确性.
研究的目的:
- 对于有关牙痛信息的Facebook帖子进行描述.
- 分析事实性,动机,作者资料,内容,情绪和帖子类型.
- 确定影响用户与牙痛相关内容互动的因素.
主要方法:
- 使用CrowdTangleTM对500个高互动率的英语Facebook帖子进行分析.
- 调查人员对事实后,动机,作者资料,内容,情绪和类型的评估.
- 描述性统计学和推断测试,包括皮尔森的奇平方,曼-惠特尼U,和后勤回归.
主要成果:
- 大多数帖子来自没有经济动机的常规用户; 商业帖子显示了更高的互动.
- 链接/视频内容和积极情绪与用户互动增加相关.
- 错误信息与财务动机和积极情绪有关,这表明需要保持警.
结论:
- 应对社交媒体上口腔健康错误信息的蔓延至关重要.
- 准确可靠的口腔健康信息必须在网上易于获得.
- 牙痛错误信息,财务动机和积极情绪驱动参与,需要有针对性的干预.
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