探索旅游部门的住宿和当天访问的驱动因素
Francesco Scotti1,2, Andrea Flori3,4, Piercesare Secchi5
1Department of Management, Economics and Industrial Engineering, Politecnico di Milano, Via Lambruschini, 4/B, 20156, Milan, Italy. francesco.scotti@polimi.it.
Scientific reports
|April 29, 2024
概括
移动网络数据揭示了推动旅游业的因素. 住宿和自然景点促进过夜,娱乐和交通设施有利于当天访问,为旅游管理策略提供信息.
科学领域:
- 旅游研究旅游研究
- 移动性研究研究.
- 数据科学是数据科学.
背景情况:
- 了解旅游者的行为对于有效的目的地管理至关重要.
- 传统的数据源可能缺乏细节性来捕捉各种旅游模式.
研究的目的:
- 通过使用移动网络数据,调查替代旅游行为 (当日访问与过夜).
- 确定影响意大利伦巴第地区这些独特旅游行为的关键因素.
主要方法:
- 分析来自意大利伦巴第的移动网络数据.
- 统计检查基础设施/设施和旅游类型之间的相关性.
主要成果:
- 住宿和自然/文化景点的可用性与过夜时间有积极的相关性.
- 临时的娱乐和交通设施增加了当天游览的吸引力.
- 有一个权衡:市政当局擅长吸引白天游客或过夜游客,而不是两者兼而有之.
结论:
- 移动网络数据为旅游业动态提供了详细的见解.
- 调查结果可以为制定有针对性的政策提供信息,以优化旅游管理和目的地吸引力.
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