在社交媒体上对健康错误信息的看法:跨部门调查研究
Anna Gaysynsky1,2, Nicole Senft Everson1, Kathryn Heley1
1Health Communication and Informatics Research Branch, Behavioral Research Program, National Cancer Institute, Rockville, MD, United States.
JMIR infodemiology
|April 30, 2024
概括
许多社交媒体用户认为健康错误信息很高,难以区分真实的信息. 这些看法与人口统计,识字程度以及人们如何在网上分享健康信息有关.
科学领域:
- 公共卫生 公共卫生
- 卫生沟通健康沟通
- 社会媒体研究 社交媒体研究
背景情况:
- 社交媒体上的健康错误信息对公众健康和临床护理构成风险.
- 了解公众对在线健康错误信息的经验至关重要.
研究的目的:
- 检查美国成年人对社交媒体信息环境的看法.
- 识别健康错误信息认知与健康沟通行为之间的关联.
主要方法:
- 利用了2022年健康信息国家趋势调查 (N=6252) 的数据.
- 通过加权分析评估所感知的错误信息量和辨别困难.
- 采用后勤回归来检查与社会人口统计学,识字和健康沟通行为的关联.
主要成果:
- 超过三分之一的用户认为健康错误信息很高;三分之二的人报告说有很高的辨别困难.
- 与白人相比,非西班牙裔黑人/非裔美国人和西班牙裔个人中发现误导信息的几率较低.
- 较低的主观健康素养与较低的误解信息相关,而较低的数字素养与较高的误解信息和辨别困难相关.
- 高感知错误信息与减少分享健康信息和减少使用社交媒体进行健康决策或提供者讨论有关.
- 高度感知辨别困难与增加使用社交媒体进行健康决策和提供者讨论有关.
结论:
- 社交媒体用户之间存在着对健康错误信息和辨别困难的广泛认知.
- 这些看法与社会人口统计学因素,识字水平和健康沟通实践有着明显的关联.
- 结果可以为开发有针对性的健康沟通干预提供信息.
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