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化石燃料公司是否在网上重新设计了气候和可持续性沟通? 一个数据驱动的分析分析
Ramit Debnath1,2, Danny Ebanks2,3, Kamiar Mohaddes1
1University of Cambridge, Cambridge, CB2 1TN UK.
概括
化石燃料公司更多地响应在线环境组织,但极端天气不会改变他们的沟通模式. 了解这些在线动态是解决气候错误信息的关键.
科学领域:
- 环境科学 环境科学
- 沟通研究 沟通研究
- 数据科学数据科学数据科学
背景情况:
- 识别气候错误信息的驱动因素对于有效的气候行动至关重要.
- 更微妙的错误信息策略,比如叙事重构,是研究不足的.
- 关键利益相关者之间的在线沟通塑造了气候信息生态系统.
研究的目的:
- 分析七年来行业,非政府组织和政府间组织之间的在线沟通模式和影响.
- 调查不同利益相关者群体如何回应彼此的气候和可持续发展信息.
- 确定外部因素 (如极端天气) 对利益相关方沟通的影响.
主要方法:
- 分析了从2014年到2021年的668,826次历史Twitter互动.
- 利用机器学习驱动的关节感受主题建模.
- 使用矢量自回归来衡量在线交互和影响.
主要成果:
- 利益相关者表现出对彼此的反应,特别是在各自的专业领域.
- 化石燃料行业 (行业) 对国际政府组织和非政府组织的信息更具反应性,特别是在环境正义和气候行动方面.
- 行业沟通侧重于公共关系,广告和企业可持续性.
- 极端天气事件和股票市场表现并没有显著改变沟通模式.
结论:
- 强大的利益相关者群体对在线气候和可持续性信息生态系统产生重大影响.
- 化石燃料行业的沟通策略是不同的,并且对环境倡导有反应.
- 进一步研究微妙的错误信息策略是有必要的,以打击气候变化否认.
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