在中国青少年中使用生态瞬间评估量化香烟和电子烟营销暴露率
Lauren Czaplicki1, Hannah E Barker1, Johannes Thrul2,3,4
1Department of Health, Behavior and Society, Institute for Global Tobacco Control, Johns Hopkins Bloomberg School of Public Health, Baltimore, MD, USA.
概括
中国青少年经常遇到香烟和电子烟的营销,大多数在公共场所和网上看到广告. 需要更严格的执法和禁止展示,以制年轻人的吸收.
科学领域:
- 公共卫生 公共卫生
- 控制烟草的控制方式
- 青少年健康 青少年健康
背景情况:
- 在中国的青少年中,吸烟和电子烟的使用是严重的公共卫生问题.
- 营销暴露是青少年开始吸烟和使用电子烟的已知因果因素.
- 中国现有的法规限制烟草和电子烟广告,但遵守可能是不一致的.
研究的目的:
- 估计中国青少年中香烟和电子烟营销暴露的程度和来源.
- 为旨在减少青少年烟草和电子烟使用的政策响应提供信息.
主要方法:
- 一项为期7天的生态瞬间评估 (EMA) 研究在中国8个城市对96名15-16岁的青少年进行.
- 参与者完成了多达42个EMA调查,报告在过去一小时内接触过香烟/电子烟显示屏和广告.
- 此外,还收集了有关营销暴露源的数据.
主要成果:
- 高比例的青少年 (89.6%) 接触到香烟/电子烟显示屏和 (79.2%) 广告.
- 参与者报告了频繁的曝光:平均每周12.7次的显示屏和10.8次的广告.
- 香烟广告的常见来源是公共场所,而电子烟广告在社交媒体/互联网和电子烟商店中普遍存在.
结论:
- 调查结果强调,需要加强对中国现有的广告限制的执行.
- 建议将限制扩展到包括产品显示器.
- 加强政策可以帮助减少青少年吸收香烟和电子烟.
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