社会营销视角参与者招聘在基于计算机的干预研究中的参与者招聘
Betina Idnay1,2, Evette Cordoba3, Sergio Ozoria Ramirez3
1School of Nursing, Columbia University, New York, NY, USA. bsi2102@cumc.columbia.edu.
AIDS and behavior
|May 4, 2024
概括
应用社会营销框架有效地招募艾滋病毒感染者 (PLWH) 参与信息化干预试验. 信任和沟通偏好是影响参与这些健康研究研究的关键因素.
科学领域:
- 医疗信息学 医疗信息学
- 社交营销是社会营销.
- 定性研究是指质量研究.
背景情况:
- 招聘用于信息化干预试验,特别是针对艾滋病毒感染者 (PLWH) 的人员,面临着独特的参与挑战.
- 虽然信息技术干预措施有望改善健康结果,但其招聘策略需要进一步调查.
研究的目的:
- 探索社会营销框架的应用,以招募PLWH参加基于信息技术的干预试验.
- 检查参与者的经验和影响招聘决策的感知.
主要方法:
- 使用半结构面试的定性描述方法,在四个试验中对90名参与者进行半结构面试.
- 由Howcutt等人指导的内容分析. "的社交营销框架,以了解决策过程.
主要成果:
- 社会营销框架概念影响了参与者加入信息学试验的决定.
- 对研究过程的信任对参与者来说是一个关键因素.
- 年龄组之间招聘方法和沟通偏好有所不同.
结论:
- 社会营销框架为增强研究人员招聘策略提供了有价值的见解.
- 未来的研究应该探索干预类型,信任和沟通偏好在参与者参与中的相互作用.
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