食品本质主义:对预期和对加工食品属性的看法的影响
Bobby K Cheon1, Yan Fen Tan2, Ciarán G Forde3
1Social & Behavioral Sciences Branch, Division of Intramural Population Health Research, Eunice Kennedy Shriver National Institute of Child Health and Human Development, National Institutes of Health, USA.
概括
消费者对食物本质主义的信念影响了对加工食品的看法. 更强烈的本质主义信念削弱了加工和自然品质的感知损失之间的联系,影响了食品的接受.
科学领域:
- 消费者心理学 消费者心理学
- 食品科学 食品科学 食品科学
- 感官科学是一种感官科学.
背景情况:
- 消费者对加工食品的看法是复杂的,受到各种因素的影响.
- 本质主义,即对内在本质的信仰,可能会影响消费者对食品加工对自然特征的影响的看法.
研究的目的:
- 调查食品本质主义在消费者对加工食品的看法中的作用.
- 检查食物本质主义信仰中的个人差异与加工食品的自然性,营养,味道和可接受性之间的关系.
主要方法:
- 进行了两项涉及598名参与者的研究.
- 用一种新的食物本质主义衡量方法来评估有关固有的食物本质的信仰.
- 在各种食品类别中评估了对食品加工,自然性,营养,味道,功能益处和可接受性的看法.
主要成果:
- 感知更高的食品加工与感知更低的自然性,营养,味道,功能益处和可接受性有关.
- 更强烈的食物本质主义信念削弱了被认为的加工和这些食物特征之间的负面关联.
- 某些食品类别,如乳制品,尽管经过加工,但被认为更强大地保留了它们的本质.
结论:
- 特定于食品的本质主义信念极大地影响了消费者对加工对天然食品特性影响的期望.
- 实用主义可能是消费者接受加工食品的一个关键因素.
- 针对食品本质主义信仰可能是提高消费者对加工食品的接受度的一种策略.
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