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观众重建:在现场直播音乐会期间,BTS粉丝在社交媒体上的互动
Finn Upham1, Jin Ha Lee2, So Yeon Park3
1Department of Musicology, RITMO Centre for Interdisciplinary Studies in Rhythm, Time and Motion, University of Oslo, Oslo, Norway.
Frontiers in psychology
|May 6, 2024
概括
在现场直播音乐会期间,粉丝使用社交媒体分享兴奋和与他人联系,创造出超越表演流的集体虚拟音乐会体验. 这增强了在线音乐活动的参与和社区.
科学领域:
- 社交媒体分析 社交媒体分析
- 在线音乐会订阅 音乐会订阅
- 虚拟事件研究 虚拟事件研究
背景情况:
- 随着COVID-19大流行,在线音乐会变得正常,吸引了数百万观众.
- 虽然一些粉丝满足于独自观看,但社交媒体活动表明了更深层次的参与.
- 了解虚拟表演期间的粉丝行为对于不断发展的数字娱乐环境至关重要.
研究的目的:
- 为了调查在直播音乐会期间的Twitter参与模式.
- 分析与音乐会活动有关的粉丝帖子的内容和时间.
- 了解粉丝如何使用社交媒体来增强他们的虚拟音乐会体验.
主要方法:
- 分析与2021年BTS直播音乐会相关的公共推特.
- 评估与音乐会节目活动相关的派遣率.
- 内容分析1200条推特,按Retweets的受欢迎程度进行分类.
主要成果:
- 在歌曲开始时,推文率急剧上升,而在表演期间的回推则下降,并在艺术家离开舞台时增加.
- 广泛共享的内容包括信息帖子和音乐会视觉效果,类似于个人音乐会电话使用.
- 原创帖子往往是个人表达的佩,收到较少的回帖.
结论:
- 粉丝在在线音乐会期间使用社交媒体来分享兴奋,并与更广泛的观众建立联系.
- 推特的参与创造了一个集体的,互动的虚拟音乐会空间,丰富了粉丝的体验.
- 标签的战略性使用影响了内容传播,突出了有意识的社区建设努力.
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