由于市场结构而导致竞争对手市场影响的差异:来自日本博市场的证据
Masafumi Nagata1, Tokuro Matsuo2
1Business Systems Design Engineering Course, Advanced Institute of Industrial Technology, Tokyo, Japan.
Heliyon
|May 7, 2024
概括
市场结构影响竞争. 在日本的赛马比赛中,主要的运营商显著地影响了小的运营商. 然而,在Keirin赛车中,由于竞争激烈的市场,这种影响不那么明显.
科学领域:
- 体育经济学体育经济学
- 市场结构分析市场结构分析
- 竞争的动态 竞争的动态
背景情况:
- 日本的赛马和凯林赛马市场具有独特的结构特征.
- 了解主要运营商对小运营商的影响对于市场动态至关重要.
研究的目的:
- 调查日本赛马和凯林赛马的市场结构差异如何影响运营商的影响.
- 分析高营业额运营商对低营业额运营商在这些不同的市场结构中的影响.
主要方法:
- 对日本赛马和凯林赛马市场结构的比较分析.
- 分析小组数据,以评估主要运营商对小运营商的影响.
主要成果:
- 在赛马中,低营业额的运营商受到高营业额的运营商的重大影响.
- 在Keirin赛车中,营业额低的运营商受到高营业额的竞争对手的影响较小.
- 市场结构与竞争影响程度直接相关.
结论:
- 市场结构显著改变了不同规模的企业之间的竞争互动.
- 这些发现对赛车行业的市场细分策略和营销努力有影响.
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