东部马脑炎和YouTube视频:内容分析
Corey H Basch1, Elizabeth B Blankenship2, Isaac Chun-Hai Fung2
1Department of Public Health, William Paterson University, Wayne, NJ, 07470, USA.
Infection, disease & health
|May 8, 2024
概括
专业的YouTube视频提供了最全面的东方马类脑炎病毒 (EEEV) 信息. 然而,很少有专业的EEEV视频的排名很高,这凸显了错过的公共卫生教育机会.
科学领域:
- 公共卫生 公共卫生
- 病毒学 病毒学
- 数字健康传播数字健康传播
背景情况:
- 东部马脑炎病毒 (EEEV) 感染很少见,但严重.
- YouTube是EEEV健康教育的一个潜在平台.
- 了解YouTube上的EEEV视频内容对于公共卫生宣传至关重要.
研究的目的:
- 评估顶级EEEV相关的YouTube视频的特点.
- 为了确定信息内容是否因视频来源 (消费者,专业人士,新闻) 而有所不同.
主要方法:
- 在YouTube上搜索了"东部马脑炎"的前100个视频,按观看次数计算.
- 99个视频的手动编码和统计分析的内容,源和元数据.
- 使用后勤回归来比较视频源之间的内容差异.
主要成果:
- 新闻视频 (69) 和消费者视频 (21) 占主导地位,专业视频更少 (9).
- 与新闻视频相比,消费者视频不太可能提到EEEV传播地理.
- 专业视频更有可能讨论其他类型的脑炎,并专注于马匹.
结论:
- 专业视频提供了最全面的EEEV信息.
- 很少有专业的EEEV视频在YouTube上获得很高的可见性.
- 公共卫生专业人员应该利用YouTube在EEEV教育方面的潜力.
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