通过使用理性行动理论来确定多式联络社交媒体帖子的受众意图
Trisha Mittal1, Sanjoy Chowdhury2, Pooja Guhan2
1Department of Computer Science, University of Maryland, College Park, USA. trisha@umd.edu.
Scientific reports
|May 8, 2024
概括
研究人员开发了INTENT-O-METER来预测社交媒体帖子中的创作者意图,旨在减轻负面心理健康影响. 这种使用心理学和多式联络功能的模型显示出更高的准确性,用户发现意图标签有助于内容意识.
科学领域:
- 计算社会科学 计算社会科学
- 人工智能的人工智能
- 心理学 心理学 心理学
背景情况:
- 社交媒体对青少年精神健康的不利影响与不受控制的多式联络内容和虚假叙述有关.
- 了解创作者在社交媒体帖子背后的意图对于减轻负面影响至关重要.
- 现有的方法缺乏对多式联络内容意图的全面分析.
研究的目的:
- 提出INTENT-O-METER,这是一个用于预测多式联络社交媒体帖子 (图像和文本) 中感知人类意图的新型模型.
- 为了利用心理学理论,特别是理性行动理论 (TRA),以及视觉和文本特征来增强意图预测.
- 介绍INTENTGRAM,这是一个大规模的数据集,包含55,000个Instagram帖子,用于训练和评估意图预测模型.
主要方法:
- 开发了INTENT-O-METER,将视觉和文本特征与TRA (创造者的态度和社会规范) 的心理构造结合起来.
- 创建并利用INTENTGRAM数据集,包括来自公共Instagram个人资料的55,000个多式联络社交媒体帖子.
- 将INTENT-O-METER与四个不同的意图预测数据集的最新方法进行比较:Intentonomy,MDID,MET-Meme和INTENTGRAM.
主要成果:
- INTENT-O-METER显示出更好的预测准确度,在使用TRA时,在INTENTGRAM数据集上达到高达X%的Top-1准确度和Y%的AUC.
- 该模型显著优于仅依赖视觉和文本特征的方法.
- 一项用户研究表明,大约Z%的参与者发现意图标签增加了内容意识,并表示愿意根据这些标签对内容进行过.
结论:
- 将TRA等心理原理与多式联运特征相结合,可显著提高社交媒体内容的感知意图预测准确度.
- INTENT-O-METER模型和INTENTGRAM数据集为了解和潜在地减轻社交媒体的负面影响提供了有价值的工具.
- 虽然有希望,但需要进一步进行广泛的用户评估,以确认意图标签在解决社交媒体对心理健康不利影响方面的有效性.
相关概念视频
Routes of Persuasion
64.0K
Persuasion is the process of changing our attitude toward something based on some kind of communication. Much of the persuasion we experience comes from outside forces. How do people convince others to change their attitudes, beliefs, and behaviors? What communications do you receive that attempt to persuade you to change your attitudes, beliefs, and behaviors?
64.0K
Social Proof
27.7K
Social proof is a form of persuasion based on comparison and conformity. People compare their behavior and actions to what others are doing and will change to conform to do what their peers do.
27.7K
Attribution Theory
13.0K
Behavior is a product of both the situation (e.g., cultural influences, social roles, and the presence of bystanders) and of the person (e.g., personality characteristics). Subfields of psychology tend to focus on one influence or behavior over others. Situationism is the view that our behavior and actions are determined by our immediate environment and surroundings. In contrast, dispositionism holds that our behavior is determined by internal factors (Heider, 1958).
13.0K
Framing Effects
7.4K
Information is everywhere and its presentation—such as how and when items are presented—can impact our perceptions and decisions surrounding the info. This broad concept umbrellas framing effects—influences that occur due to the way information is framed in its appearance, whether it’s purely the order or the specific wording of a message. Let’s take a look at numerous ways in which two versions of something can objectively say the same thing, yet we respond in...
7.4K
Stereotype Content Model
14.7K
The Stereotype Content Model (SCM) was first proposed by Susan Fiske and her colleagues (Fiske, Cuddy, Glick & Xu, 2002; see also Fiske, 2012 and Fiske, 2017). The SCM specifies that when someone encounters a new group, they will stereotype them based on two metrics: warmth—or that group’s perceived intent, and how likely they are to provide help or inflict harm—and competence—or their ability to carry out that objective. Depending on the warmth-competence...
14.7K
Social Scripts
9.4K
People tend to know what behavior is expected of them in specific, familiar settings. A script is a person’s knowledge about the sequence of events expected in a specific setting (Schank & Abelson, 1977). Essentially, scripts are a particular kind of schema, one containing default values for the features within an event. In the restaurant example, the script's features include the props (e.g., tables, menu, food, and money), the roles to be played (e.g., customer and waiter),...
9.4K


