健康还是环境? 了解哪个信息信息更有效地用基于的替代品取代红肉
Rachele De Cianni1, Teresina Mancuso1, Giuseppina Rizzo2
1Department of Agricultural, Forest, and Food Sciences, University of Turin, Largo Paolo Braccini 2, Grugliasco, 10095, Italy.
Appetite
|May 9, 2024
概括
关于红肉的健康风险或环境损害的信息信息有效地鼓励消费者考虑基于的替代品. 心理社会因素显著影响这些可持续的食物选择.
科学领域:
- 食品科学与营养 食品科学与营养
- 消费者行为研究是消费者行为研究.
- 环境心理学环境心理学
背景情况:
- 人们越来越担心过度食用肉类对健康和环境的影响.
- 需要有效的策略来促进可持续的饮食模式,包括减少肉类.
- 基于的替代品作为可持续的食物选择的潜力.
研究的目的:
- 评估量身定制的信息信息在消费者行为转向减少肉类和基于的替代品方面的有效性.
- 确定影响这些信息有效性的心理社会因素.
- 为决策者和营销人员提供关于促进可持续饮食的见解.
主要方法:
- 实验性在线调查951名意大利消费者.
- 三组:控制,健康风险信息,环境损害信息.
- 包括OLS回归在内的统计分析,以确定影响变量.
主要成果:
- 卫生和环境信息都对消费者对基于的替代品的支持产生了积极的影响 (平均分数分别为8.75和7.01).
- 生活方式,营养认知和生态态态度等心理社会变量是食物选择的关键决定因素.
- 健康信息显示出特别强大的影响.
结论:
- 量身定制的信息信息可以有效地引导消费者选择更可持续的食物,例如采用基于的替代品.
- 了解和利用心理社会因素对于设计有影响力的沟通策略至关重要.
- 干预措施应考虑多方面的方法,以有效地促进更健康,更环保的饮食.
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