通过价值态度行为模型和计划行为理论解释居民对保护Gejia batik的支持
Xizhen Li1,2, Nurul Hanim Romainoor1
1School of the Arts, Universiti Sains Malaysia, Penang, 11800, Malaysia.
Heliyon
|May 10, 2024
概括
居民 居民 居民
科学领域:
- 社会科学 社会科学 社会科学
- 文化遗产研究 文化遗产研究
- 行为经济学是一种行为经济学.
背景情况:
- 关于居民对非物质文化遗产 (ICH) 的支持的有限研究.
- 焦点往往仍然是客户对ICH产品的满意度.
- 需要了解居民在ICH保护中的观点.
研究的目的:
- 开发一个概念框架,解释居民对ICH的行为支持.
- 整合价值态度行为 (VAB) 模型和计划行为理论 (TPB).
- 调查影响对Gejia batik的行为意图的因素.
主要方法:
- 从四个Gejia村庄收集了412个现场调查数据.
- 使用了一个连接VAB和TPB的概念框架.
- 测试了七个关于居民态度和行为意图的假设.
主要成果:
- 在七个假设中,有六个得到了支持.
- 社会,美学,经济和历史价值观,加上感知到的行为控制,积极影响了行为意图.
- 态度显著调解了价值,控制和行为意图之间的关系,解释了46.3%的差异.
结论:
- 居民的价值观和感知控制是ICH行为支持的关键驱动力.
- 态度作为一个关键的调解者在VAB-TPB框架的ICH.
- 这些发现为政府关于保护Gejia batik的政策提供了实用的见解.
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