调查消费者与社区支持农业的经验:融合平行设计方法
Yuanyuan Huang1, Yuhan Wang1, Younghwan Pan1
1Department of Smart Experience Design, Kookmin University, Seoul, Korea.
PloS one
|May 13, 2024
概括
社区支持农业 (CSA) 的保留是由便利,产品质量和积极的互动驱动的. 了解这些因素有助于改善CSA服务和促进可持续农业的参与.
科学领域:
- 农业经济学 农业经济学
- 消费社会学 消费社会学
- 可持续农业 可持续农业
背景情况:
- 社区支持的农业 (CSA) 模式促进了农场与消费者之间的直接关系.
- 了解成员保留对于CSA的可持续性和增长至关重要.
- 关于影响CSA会员忠诚度的因素的研究有限,特别是在不同的环境中.
研究的目的:
- 确定影响现任CSA成员继续成员的意图的关键因素.
- 探索CSA成员的看法和经验.
- 为增强CSA服务和成员参与提供见解.
主要方法:
- 融合的并行混合方法方法.
- 关于保留意图因素的定量数据收集.
- 通过会员采访收集定性数据.
主要成果:
- 方便性显著影响CSA会员的保留.
- 高产品质量是继续成为会员的关键因素.
- 在CSA社区内的积极互动促进了忠诚度.
结论:
- 方便,产品质量和积极的互动对于CSA会员保留至关重要.
- 这些发现为CSA运营商提供了可操作的见解,以提高会员满意度和寿命.
- 这项研究有助于理解中国和全球范围内CSA动态.
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