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Updated: Jun 26, 2025
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食品欺诈概念化:与葡萄牙消费者的探索性研究
Maria João Costa1, Isabel Sousa2, Ana Pinto Moura3
1GreenUPorto- Sustainable Agrifood Production Research Centre/INOV4Agro, University of Porto, Porto, Portugal; DGAOT, Faculty of Sciences, University of Porto, Porto, Portugal; Faculty of Nutrition and Food Sciences, University of Porto, Porto, Portugal.
Journal of food protection
|May 13, 2024
概括
葡萄牙消费者认为食品欺诈是一种欺骗,意识到其影响,但并非所有形式. 尽管意识到这一点,但大多数人认为自己没有暴露,并且没有采取日常预防措施.
科学领域:
- 食品科学 食品科学 食品科学
- 消费者行为 消费者行为
- 社会经济学 社会经济学
背景情况:
- 越来越多地报道食品欺诈,欺骗性做法以获取经济利益.
- 对于欧洲消费者对食品欺诈的看法,人们的了解有限.
- 需要进行研究来探索消费者对食品欺诈的认识和信念.
研究的目的:
- 调查葡萄牙消费者对食品欺诈的认识和看法.
- 确定与消费者食品欺诈相关的常见术语和主题.
- 探索社会人口因素,暴露和对食品欺诈的理解之间的关系.
主要方法:
- 定性研究涉及340名参与者进行自由词汇关联 (911个有效单词).
- 词汇关联的分析,分类为维度.
- 与36名参与者进行了半结构化采访,以主题分析.
- 统计分析 (基平方,曼-惠特尼) 以确定显著差异.
主要成果:
- 消费者认为食品欺诈是道德上令人谴责的欺骗,承认原因和影响.
- "欺骗"",到期日"和"伪造"是被确定的关键词.
- 大多数消费者觉得自己没有接触到欺诈,也不会每天使用防欺诈方法.
- 高等教育和自我报告的暴露与更好地了解食品欺诈有关.
结论:
- 葡萄牙消费者对食品欺诈有基本的认识,但对其形式和易受攻击的产品缺乏全面的了解.
- 在被认为的个人暴露和对食品欺诈的普遍认识之间存在脱节.
- 调查结果强调需要针对性教育和进一步对消费者认知和易受伤害的食品类别进行定量研究.
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