开放的电子商务1.0,五年的众包美国亚马逊购买历史记录与用户人口统计数据
Alex Berke1, Dan Calacci2,3, Robert Mahari2,4
1MIT Media Lab, Cambridge, MA, 02139, USA. aberke@mit.edu.
Scientific data
|May 13, 2024
概括
这项研究引入了美国亚马逊消费者购买历史记录 (2018-2022) 的新数据集. 这种丰富的数据使研究人员和公共机构能够民主获取消费者支出模式.
科学领域:
- 消费者行为分析 消费者行为分析
- 数字商务研究 数字商务研究
- 数据科学数据科学数据科学
背景情况:
- 通过政府调查收集传统的消费者支出数据越来越多地被私营部门从数字平台获取数据所超越.
- 获取详细的消费者购买数据通常受到限制,限制了公共研究和机构分析.
- 越来越需要可访问的,细节化的数据集,反映现代消费者购买习惯.
研究的目的:
- 介绍一个独特的,美国亚马逊.com消费者购买历史记录的全面数据集.
- 民主化获取丰富的消费者支出数据,供研究人员和机构公开使用.
- 为了解消费者在数字市场上的行为提供一个有价值的资源.
主要方法:
- 通过在线调查和知情同意,从5027名美国亚马逊消费者 (2018-2022) 获得超过180万笔购买数据集.
- 将个人购买历史记录与参与者的人口统计,生活方式和健康情况的详细调查数据联系起来.
- 通过将支出与公共亚马逊销售数据相关联,并分析产品类别趋势,验证数据集的可靠性.
主要成果:
- 该数据集包括详细的购买历史记录,包括订单日期,产品信息,价格,数量和运输状态.
- 数据集中的支出数据与亚马逊公开销售数据有很强的相关性 (Pearson r = 0.978,p < 0.001).
- 分析揭示了预期的季节性购买趋势以及产品类别和其他公共数据集之间的重要关系.
结论:
- 这一数据集为研究美国消费者购买行为提供了前所未有的民主化资源.
- 这些发现验证了数据集的准确性和对经济和行为研究的有用性.
- 这些数据的可用性可以显著推进数字商业,消费者科学和公共政策方面的研究.
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