多平台公司的竞争:对物联网的影响
Frank MacCrory1, Evangelos Katsamakas2
1Merage School of Business, University of California Irvine, Irvine, California, United States of America.
PloS one
|May 14, 2024
概括
本研究介绍了物联网 (IoT) 生态系统中多平台公司的模型. 它分析了新设备如何影响消费者选择和市场动态,为企业提供战略见解.
科学领域:
- 商业战略 商业战略
- 技术管理 技术管理
- 消费电子产品消费者电子产品
背景情况:
- 物联网 (IoT) 正在迅速改变行业和消费者行为.
- 消费者物联网市场的公司经常引入新设备并提供多个平台.
- 了解多平台生态系统中的战略决策至关重要.
研究的目的:
- 为消费者物联网行业的多平台公司开发分析模型.
- 检查新平台设备引入对消费者选择和市场结果的影响.
- 确定有利可图的平台设计和生态系统编排的条件.
主要方法:
- 为多平台公司开发一种新的分析模型.
- 多平台生态系统编排的正式化.
- 分析平台设计决策及其市场影响.
主要成果:
- 确定了影响市场动态的两个关键类型的新设备.
- 在特定的条件下,新设备可以扰乱智能手机市场.
- 描述了将新设备与现有平台对齐是有利可图的场景.
结论:
- 与单一平台公司相比,多平台公司表现出不同的战略行为.
- 该研究提供了对消费者物联网和多平台生态系统经济学的见解.
- 突出了在这个不断变化的技术领域未来研究的途径.
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